Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution.

Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it).

In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future of B2B marketing, and so much more!

A huge thank you to Palmer for joining us on the podcast and for sharing so many nuggets of wisdom.

Resources:

As an AI company who was building their premium product well before the big AI boom, PolyAI recognized that their previous brand did not represent the level of power and maturity they had achieved — it was time to level up.

Rewind to 2022 when we were still gearing up for Odi, our sister agency purpose-built for startups. In order to drum up some excitement, we ran a giveaway — a free brand project for one lucky (soon-to-be) client.

We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond!

Get excited: we've got a brand new Odi Debrief episode! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups.

https://odibrand.agency

It's not everyday we get to sit down with someone who quite literally "wrote the book" on a topic. But today, we can say that as we recently sat down with Bob Moore, co-founder and CEO of Crossbeam and author of the bestselling book, Ecosystem-Led Growth.

00:00 - Introduction

For creative work, we find that “good feedback” means “effective feedback.” That means hearing what isn’t working, AND what is. We’ve got some tips for you, or your clients, to get beyond “I don’t like it” and onto effective, actionable feedback.

Justin Sims, a Project Manager at Focus Lab, reads his blog “The Gift of Good Feedback by Justin Sims and Amy Nance.”

In honor of Earth Day and with a very timely rebrand, we have Senior Marketing Manager at Nori, Heidi Sloane, on the show to discuss their experience partnering with us on their new identity.

00:00 - Intro

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After operating with the same brand identity for 50+ years, the Fabricators & Manufacturers Associate (FMA) decided it was time for a change. President + CEO, Ed Youdell, and VP of Finance, Natalie Haefliger, sat down with Focus Lab CEO Bill Kenney to reflect on their (multiple) projects with our team. Tune is as they discuss managing stakeholder expectations, the importance of a rebrand deadline, the most rewarding aspects of the project, and so much more.