When brand and product are treated as separate silos, user trust suffers. In this episode, Focus Lab CEO Bill Kenney and Max Q Co-Founder Lee Eisenbarth unpack what it means to build software experiences that feel cohesive—because they are.

They explore how design systems, microcopy, onboarding flows, and even 404 pages can carry the weight of brand, not as decoration, but as the soul of the experience. You’ll hear examples from companies like Slack, Linear, and Ledger, and leave with tactics to align product with purpose — even on a lean budget.

Key Takeaways:

• Why brand-product misalignment kills trust (and how to fix it)

• Where to inject brand personality into the product — without overdoing it

• Small but mighty ways to make technical UX feel human

• How internal teams (not just marketing) scale brand consistently

  
  

Whether you’re building your MVP or scaling a platform, this is your playbook for embedding brand into every corner of your product.

Episode Resources:

• Learn more about MaxQ
• "Brand Isn't the Frosting. It's the Framework." (Article by Lee Eisenbarth)
• Connect with Lee on LinkedIn
• Print Magazine / Headspace Brand Article

Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.STAY IN TOUCH:

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