Join Bill Kenney as he sits down with Jason Alvarez Coen, CEO and co-founder of Popl, and Bryce Alston, VP of Marketing, to relive Popl's transformation in this insightful episode: 

✅ Discover how Popl transitioned from a viral TikTok hardware product to an enterprise B2B SaaS company 

✅ Learn about the triggers and catalysts that prompted the rebrand 

✅ Understand the challenges and opportunities faced during the process 

✅ Gain insights into their strategic rollout plan for a successful market entry 

✅ Hear about the importance of aligning brand identity with company evolution 

If you're considering a rebrand for your rapidly growing startup, this episode is packed with valuable takeaways on planning, execution, and achieving alignment. Don't miss it!

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Episode Resources:

Learn more about Popl

Focus Lab + Popl Case Study

Popl's Variety Article

"House in Tulum" by LaLuz Photo Credit

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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