Let's be honest, we don’t need more AI hype. We need real examples of how teams are using it to work smarter. In this episode, Henrique Cruz of Rows shares how AI is becoming a true creative collaborator — streamlining workflows, accelerating iteration, and unlocking bandwidth for higher-value thinking.

After partnering with Focus Lab on a full rebrand, the Rows team didn’t shelf the guidelines — they activated them. Henrique shares how they now use AI to generate on-brand creative drafts faster, using the original system as a foundation. The result? More assets, more agility, and more space for designers to focus on what matters most: pushing the work further.

What this episode covers:

🔺 Real examples of AI-driven creative workflows inside a lean B2B team

🔺 How brand guidelines + AI = speed without sacrifice

🔺 The tactical impact of AI on creative ops and content velocity

🔺 How to keep humans at the center while working smarter

Whether you’re leading a brand, scaling a creative team, or exploring AI for marketing execution, this conversation delivers practical insights — not just predictions.

Show Notes:

• Follow Henrique Cruz on LinkedIn
• The LinkedIn post that inspired this episode
• Thinking, Fast and Slow by Daniel Kahneman

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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