Being a mum is one of the toughest jobs in the world....and that's when there isn't a massive company breathing down your neck all the time! This week, Dan and Rory are getting into Mom Blogging, charting its humble beginnings in the early noughties to the multi-million industry it is today, as well as finding time to discuss the weathered lives of some of its key players. Daniel has the shits, Rory loves Nat the Fat Rat, and the two ponder why so many mum bloggers are Mormon.