Your company’s website is its face to the world. It’s the first place anyone, and most everyone, goes to understand who you are and what you do.

10 Must-Haves for a Buyer-Centric BtoB Website

B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.

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10 Must-Haves for a Buyer-Centric BtoB Website

10 Must-Haves for a Buyer-Centric BtoB Website