B2B Marketing Minute

B2B Marketing Minute

By Arketi GroupBusiness
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B2B Marketing Minute episodes

  • Content Marketing Measurements That Matter with Michael Brenner
    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula."
    To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
    16 min
  • Search Marketing Measurements That Matter with Rand Fishkin of Moz
    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin, Founder of Moz.
    To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
    17 min
  • Measurements that matter with the PR Measurement Queen Katie Paine
    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications.
    To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.
    14 min
  • Paid Search Campaign Soars
    Quantity vs. quality – when it comes to leads, most Sales teams will say they want both. So what do you do when your paid search campaign is driving low quality leads that don’t convert to customers? That was the challenge UL EHS Sustainability had been grappling with when they engaged Arketi Group.
    14 min
  • Optimizing headlines for search from Business Wire
    ​If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.
    13 min
  • 8 videos you meet in BtoB marketing
    ​If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.
    9 min
  • Putting the "Y" back in marketing
    At Arketi, we've started asking “why?” more. Why you ask? We believe this simple question has the power to make us, and our clients, better marketers. Just because something’s always been done one way, doesn’t mean it should continue to be. So let’s put the “why?” back in marketing, by reminding ourselves to question four commonly held assumptions.
    4 min

About B2B Marketing Minute

From the publisher's feed

B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging,…