B2B Marketing Minute

B2B Marketing Minute

By Arketi GroupBusiness
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B2B Marketing Minute episodes

  • Corporate vs. agency
    My name is Dan Earle and I’m a corporate marketer who now works at an agency. Wait what? How did this happen? I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I become that specialist “sitting on the other side of the table?” Check out my thoughts on the transition from corporate to agency.
    5 min
  • Open organization
    ​If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, Jim Whitehurst, CEO of Red Hat, discussed his tips for building an open organization. Having left Delta for Red Hat, he pointed out the vast differences between both organizations.
    4 min
  • New marketing tech economy
    At a recent Technology Executives Roundtable event, executives from four of Atlanta’s marketing tech companies — Arke Systems, Cardlytics, Insightpool and Salesfusion — came together to discuss marketing and sales today. Tune in to find out the key take-aways from their discussion.
    4 min
  • Predictive analytics
    According to a survey of B2B marketers, the vast majority of leads never get past sales When performance is measured by revenue. One-third of marketers looking to find a way to make their leads better currently use some type of predictive analytics tool. Tune in to learn more.
    3 min
  • Media relations checklist
    Whether you are fresh to the PR scene or a media relations veteran, pitching reporters can be one of the most trying aspects of your job. Why? Reporters are busy. While breaking through the clutter can seem almost impossible, Arketi outlines five ways to help you establish better relationships with reporters and transform your pitches into placements.
    5 min
  • 5 Account-based marketing mistakes you’re probably making
    Account-based marketing continues to be a hot topic among marketers. Whether account-based marketing is truly an innovative concept or just marketing’s latest shiny new toy, one thing is certain. It won’t deliver results if you don’t do it right. To help you implement a successful account-based marketing campaign, we’ve shared five critical mistakes to avoid.
    7 min
  • The Future of Search and PR
    The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.
    16 min
  • 7 Web Design Trends That Will Stick Around
    The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.
    4 min
  • Your New Secret Weapon in SEO is PR
    It’s widely known that Google is secretive about the algorithm it uses to rank web pages in search results – and understandably so. However, they recently filed a new patent titled US Patent application 8,682,892 that offers some encouraging clues to PR pros.
    4 min
  • How to Right Size Your Messaging Approach
    While many BtoB marketers understand the importance of creating “sticky” messaging that resonates with customers and prospects, they may feel they don’t have sufficient time to develop solid messaging because of a real or perceived need to rush to market. Even with adequate time and budget, others struggle to use a message approach that best suits their company’s need to communicate effectively and drive sales.
    7 min

About B2B Marketing Minute

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B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging,…