At a recent Technology Executives Roundtable event, executives from four of Atlanta’s marketing tech companies — Arke Systems, Cardlytics, Insightpool and Salesfusion — came together to discuss marketing and sales today. Tune in to find out the key take-aways from their discussion.

New marketing tech economy

B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.

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New marketing tech economy

New marketing tech economy