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B2B Marketing Minute
By Arketi GroupBusiness
B2B Marketing Minute episodes
- How to Give a Presentation in 9 WordsAll communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.2 min
- Who Needs an Agency?We are often asked, “How do I know when I need an agency?” or “Do we have the right situation to hire an agency?” An agency can be a critical tool and resource to help your organization generate revenue. Of course, many executives come with their biases either for or against agencies, often based on past experience. Regardless, there are four questions you should ask yourself when trying to decide if you need an agency partner.6 min
- Analyzing the AnalystsThis hour-long, special edition of Arketi's B2B Marketing Minute features a recent Technology Executives Roundtable (TER) panel discussion, moderated by Principal Mike Neumeier, APR.54 min
- The Need to Know of BtoB SEOTo understand BtoB SEO and execute search campaigns effectively, you need to know two things: the buyer cycle and the buyer.3 min
- The State of Technology in GeorgiaThis hour-long, special edition of BtoB Marketing Minute features a recent Booth 61 interview with Arketi Principal Mike Neumeier, APR. He joins a host of influential members from Georgia's technology community, and together they discuss the state of the tech industry.1 hr 1 min
- Together We Did It: How Arketi Client Brickstream Broke Through at NRFIn November 2012, Brickstream asked Arketi Group to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America – NRF's Annual Convention & EXPO, otherwise known as "Retail's BIG Show."6 min
- What You May Not Know About BtoB Tech Marketing in 2013We compiled the findings from the sixth annual Technology CMO Roundtable into a must-read white paper for BtoB tech marketers.5 min
- Rewarding – and Awarding – PR and Marketing TipsUpon reflection of our recent PRSA Georgia Phoenix Award wins, we’ve distilled seven learnings that may be of interest to BtoB marketers.8 min
- A Few Lead Nurture ResolutionsThe new year is here, and now is the perfect time for marketers to make (and start on) a few New Year’s resolutions related to optimizing lead nurturing efforts.3 min
- The Personal Path to Customer ConnectionsDespite cuts in travel budgets and fewer mega industry conferences, respondents still prefer personal connections over technology touch points.4 min
About B2B Marketing Minute
From the publisher's feed
B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging,…
branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.