B2B Marketing Minute

B2B Marketing Minute

By Arketi GroupBusiness
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B2B Marketing Minute episodes

  • Summer Fling: Apps to help you get away
    These days, there is a mobile app for everything. While some enhance productivity and advance our professional endeavors, others are enjoyed purely for their entertainment value. Listen to find out the top 10 apps for this summer.
    4 min
  • Big Data: Big opportunity or big headache?
    Marketers have long dreamed of having accurate information about customers and prospects. With today’s social media, CRM, ERP and new tools for data collection, what was once a hard-to-find trickle of customer data has become a torrent of information. Companies are asking themselves how they can effectively manage the increasing volume and complexity of the data stream.
    6 min
  • From Buyers to Believers
    Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the stakes have grown even higher as economic conditions and the growth of social media have given customer opinions more significance. Today, Facebook, Twitter and LinkedIn make it easy for a customer to share a positive or negative brand story with hundreds or thousands of people as quickly as one can hit the submit button. If customer retention is a goal, then customer advocacy – turning buyers into believers – is essential.
    5 min
  • Stop Selling. Start Listening.
    It’s time to stop selling and start listening. This is a way of thinking that places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make their decisions, and how they want to receive information, makes marketing about them, not about us. This isn't about doing more – or even about doing less. It's about doing what matters. And since most of us are being asked to stretch our resources ever further, focusing on what’s important is more important than ever.
    5 min
  • The Outlook for BtoB Tech Marketing in 2012
    Arketi’s fifth annual Atlanta High-Tech CMO Roundtable and the first such Roundtable for the Raleigh-Durham area featured marketing and PR executives from leading technology companies throughout the Southeast. The collection of top marketing and PR minds gathered to discuss the current and future state of BtoB marketing, and five common themes emerged.
    6 min
  • Could Your Writing Stand to Lose a Few Pounds?
    The holiday season is full of family, friends, fun and food. If you’re like us, that homemade pie was just too tempting to resist a slice… or two. Now, as the new year starts, we notice our waistlines seem a little fuller, our motivation kicks in, and we make resolutions to drop the added weight. Instead of trying to lose your love handles, shed some pounds elsewhere – your writing. No sweating is required (we promise!) and this is a resolution that you can actually see through the end of the year.
    5 min

About B2B Marketing Minute

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B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging,…