B2B Marketing Minute

B2B Marketing Minute

By Arketi GroupBusiness
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B2B Marketing Minute episodes

  • Building a Successful Speakers Bureau
    Every executive wants to see the words “Industry Expert” in front of his or her name. In the quest for thought leadership, the speaker circuit can drive both brand awareness and lead generation—if executed strategically. Arketi believes there are five main elements to building a successful speakers bureau.
    6 min
  • Lights… Camera… BtoB Marketing Success!
    Over the past year, the use of video marketing has rapidly increased. Researchers have found that half of Internet users watch videos at least weekly and three-quarters watch professionally-produced online videos regularly. Arketi believes there are five main elements to effective BtoB videos.
    6 min
  • A New Revolution in Content Management Systems
    One of Arketi Group’s digital designers, Charles, shares his musings from the MODxpo 2010 in Dallas, a two-day conference to discuss the hottest and most advanced content management system (CMS). This is a quick dive into how the next-generation of CMS tools “helps even regular individuals manage content on their websites simply, quickly and intuitively.”
    5 min
  • Recapturing Lost Leads
    At Arketi, we recommend applying the principals of nurture marketing to recapture unfulfilled sales through strategic communications and continual outreach. Before lead nurturing can occur for an unfulfilled lead, you must identify why it was “lost” in the first place. Recognizing when and why a lead moved on from your company is critical to knowing how to best reach out to them in the future.
    7 min
  • Three-Dimensional Content Mapping
    Recent industry studies have indicated that BtoB companies will invest as much as one-third of their total marketing budgets in developing lead nurturing content. While this may be a smart investment, many companies will not reap the rewards due to the absence of a comprehensive content strategy. Three-dimensional content mapping, as the name suggests, consists of three different strategic components.
    5 min
  • Common Mistakes in Business Writing
    As more BtoB companies begin ramping up their content marketing efforts, the role of clear, well-structured writing has never been greater. While grammatically correct writing is a start, copy that is direct and compelling is just as important in today’s attention-challenged, time-sensitive marketing world. Arketi Group highlights three common mistakes in business writing that plague even the best of us.
    4 min
  • The Outlook for BtoB Tech Marketing in 2010
    Arketi’s third annual Atlanta High-Tech CMO Roundtable featured marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged.
    5 min
  • Demand Generation Measurements That Matter with Jen Horton
    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing.
    To continue our Measurements that Matter series, we spoke with Jen Horton, Senior Research Director of SiriusDecisions.
    0 min
  • Content Marketing Measurements That Matter with Michael Brenner
    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula."
    To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
    17 min

About B2B Marketing Minute

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B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging,…