What’s on our radar as we hit the show floor at Natural Products Expo East, one of the country’s largest natural products tradeshows? From the continued rise of NA beverages and soulful CPG to plastic-free packaging and the new face of fiber, Jessica Rubino and Adrienne Smith share the top natural food, supplement and personal care trends to have on your radar now. Learn more about these trends here (for the newhope.com article, link to the trends article that just went live; for Captivate, point to newhope.com).