On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.

On the pod, we talked to him about

• the origins of the quirky name for his company Astroten
• How Snickers successfully applied the Intention to Action Gap
• How Hacking The Human Mind uses brand examples as points of relevance  
• Why focus groups are largely ineffective
• His own personal behavioural science lightbulb moment

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

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