For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation.

In the course of the interview, Fiona lifted the lid on Heineken's Always A Choice research and we spoke about the "Magic" of Balancing Business and Creativity and the 10 minute heartwarming documentary The Pub That Refused To Die.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.

Topics included

1. Youtube's Omnipotence and Global Footprint
2. How traditional broadcasters are changing their strategy
3. How storytelling Trumps "Algorithm Hacking".
4. In the youtube age, how networks need to become talent incubators
5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenue

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.
This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.

In the pod, Ken spoke about

• how The "10th Man" philosophy is built on contrarianism.
• how cultural authenticity is non-negotiable for brands.
• the rewards of their long-running partnership with Kneecap
• whether or not he will ever write a tell all memoir....

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Audio Awards which took place in Smock Alley Theatre in Dublin last week. This is an unusual event which steps outside the norms of your average awards show.

The Audio Awards is not just about giving out gongs; it’s a fully fledged show and live event including podcast interviews, live music, panel discussions and of course the award themselves.
On todays pod, we give you a flavour of what the awards were like with some of the best bits

• we’ve got an interview with judge and executive Creative director at Adam&Eve Mark Shanley
• Anton interviewing Alex Jenkins, editorial director at Contagious
• we’ll playback some of the winners and we’ve got an interview with the Board Creative Director of the agency talking about the Grand Prix

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On the pod this week we're covering the Pitch Perfect 2026 Final which took place in TU Dublin Grangegorman. We spoke to the overall winner Ryan Ormonde from Saor Water and Gavin Doyle from Examinaite who picked up the audience appreciation award on the day. 

The standout winner of the Pitch Perfect 2026 competition, Saor Water, helps brands ditch plastic bottles in favour of customised, sustainable aluminium cans. Ryan explained how Low MOQ is Saor Water's killer competitive advantage. Gavin Doyle is the head of Examinate - an AI-powered adaptive learning platform that assesses each student's level, personalises their experience, and gives instant feedback


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01.
On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to discuss the recent Súil Feasa report which addresses a key component of Irish language advertising ie how well it is comprehended.

In the pod we spoke about

• how regulatory spend is driving growth
• how Irish proficiency is low despite widespread exposure. 
• how Irish language advertising generates active engagement. 
• how "Transcreation" beats translation.
• why English and Irish campaigns work better together

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

It's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions,

Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the industry evolving into the future. 

And we spoke about his part in an iconic campaign that’s run for more than 20 years for a certain well known tea brand.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

This week's podcast as follow up to a recent article by Danny Cullen Associate Creative Director at The Public House.

The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are best addressed and discussed earlier in the production process.

Danny also gave us some background on a couple of recent campaigns for Irish Defences Forces and 48 mobile.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

In this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration.

We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man

Ken spoke to us about

• How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny. 
• How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site
• How the proxy effect strategy helped the brand's marketing cut through, particularly with young men
• How the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength. 
• In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]