Daryl is joined in Tinpot Studios by Maev Martin (Editor of Checkout) and Ruth Lloyd Evans (Senior Business Insights Manager at NIQ) to unpack the Checkout Top 100 Brands for 2026.

Together, they break down Ireland's latest grocery retail trends, brand performance, and shifting consumer habits, including:

• Why Coca-Cola holds the top spot for the 22nd consecutive year—and where the real movement is happening further down the rankings,

• how Gen Z wellness trends and an aging population seeking longer health expectancy are driving demand for functional, convenient, and healthier choices

• what the rise of weight-loss medications means for calorie intake, nutrient density, and evolving flavour preferences on supermarket shelves.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns.

Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, viewing transparent ad labeling as vital protection for their audience credibility while treating algorithm shifts as creative challenges. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Daryl is joined in the studio by Fergal Carroll, co-founder and head brewer of Fierce Mild—Ireland’s first and only dedicated non-alcoholic brewery.

Fergle talks about launching their new Lively Lager, the origin of the brand and the R&D and guerrilla marketing required to disrupt a market dominated by multinational giants.


To mark our first anniversary, the team at Fierce Mild has kindly offered an incredible prize for one of our listeners: a three-month supply of Fierce Mild beer shipped directly to your door, plus an official merch bag (total value €250). 

To enter all you have to do is email [email protected] mentioning Compeitition. The first email recevied will win the prize, provided the entrant is over 18. It's that simple



Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

In this episode, Daryl sits down with Una Herlihy, co-founder of The Indie List, to explore the massive structural shift towards independent working and freelance talent in the marketing industry. We track the platform's incredible journey from a single LinkedIn post written on a garden hammock and a badly formatted spreadsheet of 30 creatives to a thriving professional ecosystem of over 2,500 freelancers.

🎁 Early Birders Competition: We also launch an exclusive competition for our earliest listeners to win a bespoke, 2-hour strategic session with marketer extraordinaire Paul Dervan, celebrating the launch of his new AI Fluency for Ambitious Marketers course!.

To be in with a chance to win, all you have to do is email [email protected] mentioning Paul Dervan compeitition. The first email recevied will win the prize. It's that simple

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators.

Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success. 



Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

In this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).

Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an autobiography chapter after it—and the life-changing, award-winning "Address Point" initiative for An Post

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

In this episode of our summer creative series, Daryl sits down with Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything.

Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives.

He opens up about the commercial realities of moving from creative director to startup founder, the brand strategy behind launching Glendalough Distillery using the barefoot story of St. Kevin, and Cobblestone's rapid growth to eight (soon to be nine) spirits brands—including their recent major acquisition of Bisquit & Dubouché Cognac and Cabo Wabo Tequila from Campari.


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

John Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector.

John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to move to a creative position in RTE and the brand work he has overseen there.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

In our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand. 

Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity.

From filming a woman's real-world recovery from AIDS over 90 days to bringing haptic rugby experiences to visually impaired fans, Bridget's work is defined by one principle: let the story do the heavy lifting.




Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Through the Summer we are spotlighting some of Ireland’s finest creatives - on todays podcast Daryl speaks to Molly Kiely who is an indepedent documentary maker and also part of the team at Ringers Creative

The interview with Molly is timely in some ways coming hot on the heels of an interview with Nick Kelly who also works across film and agency creative so it was interesting to get 2 perspectives from 2 people in similar scenarios.

Molly talks about her own documentary At The Bottom of The Reen and how that helped to inform some of the thinking around the Smithwicks Originals Find Orignals campaign which featured Kozo Toyota Tokyo’s original Irish trad musician. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]