Paul O’Dwyer knows what gets businesses ahead. He has used the Scaling Up frame work to orchestrate his own high value exit and to build several brands he has been (or still is) involved with. He has also helped many other business owners work towards the same outcomes through his consultancy business, 20 Mile March. In this episode he runs though the need to think long term, why limiting your goals is important, defining and implementing strategy, and which metrics matter.