Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing.

From global Insights to local benefits, they delve into the latest developments in technology recruitment. Explore market trends, talk about security and career progression in smaller MSPs, tackle salary inflation, and gain insights on employee retention, skills assessment, and customer support.

They also discuss the concept of functional roles in tech and how to make the four-day work week work in your business.

Chapters:

00:00:00 - The Pitfalls of Chasing a Higher Paycheck

00:04:55 - Salary Increases for Software Engineers

00:09:39 - The Security Perception in Smaller MSPs

00:14:24 - Promoting Unskilled Employees in MSPs

00:19:09 - The Importance of Company Culture

00:23:53 - The Impact of Offshoring on the Technology Sector in Australia

00:28:31 - Specialization and Offshoring in the Tech Industry

00:33:11 - Implementing a Four-Day WorkWeek

00:37:48 - Ensuring Customer Satisfaction and Productivity

00:42:30 - Measuring and Increasing Direction

00:46:57 - Effective Communication with Customers

00:51:37 - Value-Added Service and Building Sticky Relationships

In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8.

In recent years, growing expectations from consumers and investors for better ESG (Environment, Social and Governance) practices have led businesses to shift towards models prioritising profit generation in pursuit of positive social impact.

00:04:59 - Making a Difference through Social Impact

00:09:45 - The Challenge of Choosing Good Causes

00:14:33 - Balancing Genuineness and Accountability

00:19:02 - The Importance of Purpose and Impact to Motivate the Team

00:23:35 - Balancing Stakeholder Impact in Business

00:28:08 - Balancing Outside Influences and Personal Passion

00:32:40 - Balancing Purpose and Profit in Organizations

00:37:20 - Engaging the Team and Supporting Charities

00:41:46 - Taking a Step Forward

This time, we have something special in store for you.

Recently, Brendan had the privilege of being a guest on the Pax8 Academy podcast, hosted by the amazing James Davis.

During their conversation, they delved into Brendan's experience of bringing a New Zealand business to Australia.

Exploring the valuable lessons learned, the required investment, and the resulting return on that investment, they guys cover topics relevant to all businesses looking to offer services across both countries.

Additionally, they discussed the timeframe for achieving success and what Brendan might do differently if he had a do-over.

If you're an MSP or a telco currently operating in either Australia or New Zealand and wondering whether it's the right time to venture into the other market, you're in for a treat. Their discussion is packed with valuable insights that can help inform your decision-making process.

0:00 Background

5:00 Biggest challenges getting into the AU market

11:20 The secret to building your network, fast

20:00 What to do when can’t directly compete

23:20 The first hires you need when entering a new market

27:50 Creating alignment in a remote-first culture

32:00 Benefits of trans-Tasman operations

35:00 How much $ do you need to enter a new market

40:00 Final thoughts

👉Brendan Ritchie https://www.linkedin.com/in/brendanritchie/

00:00:00 - The Marketing Power of AI

In this era of state-sanctioned cyber warfare, Is your business approach to cybersecurity up to date? How can you keep your business and your clients, safe from cyber-attacks?

In this episode, Brendan is joined by Ryan Spillane, the CEO of 360 Consulting, an IT-focused advisory company.

Nigel Moore runs The Tech Tribe, an organisation that has more than 4,000 MSPs as members, so he knows a thing or two about how to successfully sell into a specific niche segment or vertical.

This is a subject we have spoken about before on the podcast, and it has resulted in a lot f feedback from listeners where they have questioned how easy it is to do in the real world. In this episode Brendan shares this feedback with Nigel and gets him to counter the objections one by one.

You can expect practical tips on how to pivot without impacting revenue, how to market to specific segments, how this approach impacts hiring, and much more.

Brendan and Nigel deliver a must-listen episode for MSPs wanting to gain a competitive edge!

Wayne Small, the CEO of SMBiT Professionals, joins Brendan to explore the challenges and opportunities in the MSP industry, with a specific focus on the needs of small businesses in ANZ.