SDR Handbook

10: SDR Handbook: Cold Calling


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This week we changed things up a little bit. We wanted to take a break from interviewing someone and go deep into a single topic. This week it was cold calling. I brought Jake back onto the show, which you may remember from the JC Pollard episode where he hosted the podcast. In this episode we go deep into why we cold call, our mindset behind it, and even the scripts that we use when making calls.

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