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10: Slowing Down and Rejecting the "Super Mum" Myth with Louise Lynch
This week I’m joined by Louise Lynch – teacher, cognitive behavioural hypnotherapist, hypnobirthing practitioner and founder of The Relaxed Mama Club.
Louise is passionate about supporting women through pregnancy, birth and beyond with tools that bring confidence, calm and connection. A mum of two herself, she knows first-hand the challenges of modern motherhood: the pressure to do it all, the impact of social media and the lack of the “village” we were told it takes to raise a child.
Through her work, Louise empowers mothers-to-be with knowledge, taking the mystery (and fear) out of childbirth so women can approach it with strength and self-belief. She shares how she built her brand, why personalised support matters, and the lessons she’s learned about balancing motherhood with business ownership.
Conversation Highlights:
✨ The importance of support for new mothers
✨ Demystifying childbirth through hypnobirthing
✨ Countering the “supermum” myth
✨ Creating a calm, nurturing brand
✨ Transformations she’s witnessed in her clients
✨ The mind-body connection in motherhood
✨ Balancing family life with running a business
If you’re preparing for birth, navigating early motherhood, or simply seeking encouragement to find your calm in the chaos, this conversation is full of wisdom and support.
About the Guest:
Louise Lynch is the founder of The Relaxed Mama Club, where she combines yoga, hypnobirthing and hypnotherapy to support women in pregnancy and postpartum. Her mission is to empower mothers-to-be with confidence, knowledge and calm so they can enter motherhood feeling prepared and supported.
Follow Louise on Instagram at @relaxed.mama.club.
About The Host:
I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoria_phipps or @mummeansbusinesspodcast.
if you enjoyed this episode please leave a 5* rating and review!
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By Victoria PhippsThis week I’m joined by Louise Lynch – teacher, cognitive behavioural hypnotherapist, hypnobirthing practitioner and founder of The Relaxed Mama Club.
Louise is passionate about supporting women through pregnancy, birth and beyond with tools that bring confidence, calm and connection. A mum of two herself, she knows first-hand the challenges of modern motherhood: the pressure to do it all, the impact of social media and the lack of the “village” we were told it takes to raise a child.
Through her work, Louise empowers mothers-to-be with knowledge, taking the mystery (and fear) out of childbirth so women can approach it with strength and self-belief. She shares how she built her brand, why personalised support matters, and the lessons she’s learned about balancing motherhood with business ownership.
Conversation Highlights:
✨ The importance of support for new mothers
✨ Demystifying childbirth through hypnobirthing
✨ Countering the “supermum” myth
✨ Creating a calm, nurturing brand
✨ Transformations she’s witnessed in her clients
✨ The mind-body connection in motherhood
✨ Balancing family life with running a business
If you’re preparing for birth, navigating early motherhood, or simply seeking encouragement to find your calm in the chaos, this conversation is full of wisdom and support.
About the Guest:
Louise Lynch is the founder of The Relaxed Mama Club, where she combines yoga, hypnobirthing and hypnotherapy to support women in pregnancy and postpartum. Her mission is to empower mothers-to-be with confidence, knowledge and calm so they can enter motherhood feeling prepared and supported.
Follow Louise on Instagram at @relaxed.mama.club.
About The Host:
I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoria_phipps or @mummeansbusinesspodcast.
if you enjoyed this episode please leave a 5* rating and review!