This week on Mum Means Business, I’m joined by Jennifer Wood - a digital marketing, communications and social media expert with over 15 years’ experience leading campaigns across multiple industries.
Alongside her corporate career, Jen has always had a creative side. She shares healthy, family-friendly recipes that help busy mums swap ultra-processed meals for simple, “kid-approved” alternatives.
Earlier this year, she launched The Digital Marketing Mum, drawing on her extensive experience to help small businesses grow through smart storytelling supported by meaningful data and analytics. Today she works as a freelance digital marketer, offering consultancy and hands-on support to businesses across the UK.
A mum to one little girl (and one cat!), wife to a tech-sales bike enthusiast and currently writing her first recipe book, Jen is proudly multi-passionate - embracing the different threads of her life and weaving them into a career that feels authentic, energising and full of purpose.
In this vibrant and honest conversation, we explore:
✨ How Jen transitioned from corporate marketing to launching The Digital Marketing Mum
✨ The power of using “Mum” as part of your business identity
✨ Why motherhood gives women unique and highly transferable skills
✨ The motherhood penalty and how it impacts careers and confidence
✨ Building a values-aligned client base you genuinely enjoy working with
✨ Jen’s journey into recipe development, wellness and multi-passionate living
✨ Why storytelling sits at the heart of good marketing
✨ Overcoming the fear of showing up online
✨ Balancing wellbeing, motherhood and business with honesty and self-awareness
Jennifer Wood is a digital marketing expert, recipe creator and founder of The Digital Marketing Mum. With over 15 years’ experience in digital communications and brand storytelling, she now supports small businesses across the UK with marketing consultancy, social media strategy and hands-on content creation.
Alongside her marketing work, Jen is passionate about women’s wellness and healthy eating. She shares simple, family-friendly recipes that help mums make nutritious food in a realistic, pressure-free way and is currently writing her first recipe book.
Follow Jen on Instagram at @the.digitalmarketingmum for marketing insights, or @thecleanlifemum for healthy family recipes.
I'm Victoria Phipps – a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoria_phipps or @mummeansbusinesspodcast.
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