“Content is king, but engagement is queen, and she rules the house.” 

 

It’s the mantra today’s guest, social media evangelist Mari Smith, is most quoted on--and for good reason. 

 

Content that doesn’t engage its audience is noise, but marketing that’s focused on building a long-term connection with its customers (and future customers!) has the greatest impact.

 

Plus we look at:

• Push marketing vs. relationship marketing.
• How live videos on social media is creating connections.
• Simple and effective ways to create engaging content.

 

Resources mentioned in our interview:

The New Relationship Model - Mari’s new book

Find Mari on Facebook

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