Creating Connections

What do a dungeon master, a baseball coach, and the Bachelor have in common? 

Apart from being the pitch for the weirdest reality TV show you’ve ever seen, probably not much. 

But that’s exactly what the team at Uberflip came up with for their explainer videos. 

The problem started when they realized that nobody could come up with the same answer when asked what their agency did. 

So CMO Randy Frisch and the team at Uberflip enlisted the help of a creative agency to get it right. 

On this episode of #VideoInFocus, we talked about:

• How to nail your explainer content
• What is painstorming
• Choosing a creative agency to partner with
   
  
  

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

Curious about converting larger deals faster with an account-centric approach?

Who isn’t?

There might be a few key factors you’re leaving out of your strategy, however.

In this episode of Creating Connections, the CMO at TimeTrade — Lauren Mead — tells us how her team is making valuable connections with decision-makers of key accounts.

Plus, we talk about:

• How the TimeTrade team overcame the challenges of transitioning to ABM.
• How to build a prioritization model for key accounts.
• Using direct mail effectively in an account-centric approach.

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

In recent years, we’ve seen a dramatic shift in how people engage with brands and how brands engage with people. 

Many marketing strategies are now dominated by digital campaigns, social media engagement, and educational thought leadership designed to go both broad and deep with audiences.

Keeping up with the demands of content is a struggle. 

We’re expected to keep up in both written and video content. But one way to do it is to “push the damn button” and get yourself in the mindset of continuous content creation. 

That’s what Bryan Fanzo, keynote speaker and Founder/CEO of iSocialFanz, is here to talk to us about today. 

We talked about:

• The big undercurrents driving the need for companies to change
• How technology changes everything—and nothing—in marketing
• Relatability
• Going both “wide” and “deep” concurrently
• What exactly a “pager-wearing millennial” means

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

What makes us love attending conferences where everyone is dressed up as beloved fictional characters? 

What makes us buy tickets to see our favorite band for the umpteenth time? 

What makes us re-watch our favorite shows again and again?

Fandom.

In this episode of Creating Connections, I discuss the power behind fandom with the author of the upcoming book, Fanocracy, David Meerman Scott.

He dives into:

• The neuroscience and psychology of fandom.
• Practical advice for businesses to develop fans through real human connection.
• Why he’s seen The Grateful Dead 76 times.
• Co-writing a book with his daughter.

Check out more books by David Meerman Scott.

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

No one wants to hear you brag about your own product. 

They'd rather hear about your customers, or better yet, try the product out for themselves.

On this episode, we hear from Dustin Tysick, VP of Marketing & Growth at Jostle, about the ways he’s flipped his strategy.

We talked about:

• Bragging about your customers, not yourself.
• Using video to know when prospects are insanely engaged.
• Letting free users identify themselves for upgrades.

Check out this resource we mentioned during the podcast:

• Dustin’s a co-host of the People at Work podcast

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

“Content is king, but engagement is queen, and she rules the house.” 

It’s the mantra today’s guest, social media evangelist Mari Smith, is most quoted on--and for good reason. 

Content that doesn’t engage its audience is noise, but marketing that’s focused on building a long-term connection with its customers (and future customers!) has the greatest impact.

Plus we look at:

• Push marketing vs. relationship marketing.
• How live videos on social media is creating connections.
• Simple and effective ways to create engaging content.

Resources mentioned in our interview:

The New Relationship Model - Mari’s new book

Find Mari on Facebook

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

Make a personalized campaign fun, and the recipient will have fun too!

That’s just a portion of the advice Wall Street Journal cartoonist and author of How to Get a Meeting With Anyone, Stu Heinecke, shares with us.

Plus, Stu and I discuss:

• How to achieve a 100% response rate on any campaign
• Scheduling that first big meeting
• Humanizing and personalizing your content
• The differences between wide personalization and deep personalization

Check out Stu’s new illustrative marketing playbook, Get the Meeting!

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

We are living in exciting times as B2B marketers.

There’s a content renaissance happening. And, even though prospects are being bombarded with noise, there are ways for your brand to spend quality hours with your target audience every month.

To speak more on this topic is Jay Acunzo, Founder of Marketing Showrunners. He shares exclusive tips on developing an original podcast and video series that can ultimately box out the competition and launch your brand affinity into the stratosphere.

In this episode, Jay and I discuss:

• The fundamental shift happening in content marketing.
• Creating content people actually care about.
• How leaders can drive continuous creativity in their teams.
• Building out an original and authentic podcast series to target your audience.

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

With all the content available for sales prospects to consume, next steps can be unclear and, frankly, frustrating.

Video, however, gives companies an opportunity to provide clarity within the process. 

In this episode of #VideoInFocus, guest Todd Hartley, CEO of Wirebuzz, talks about why he got out of the audio industry in order to focus on the next big thing: video. 

We talk about:

• Turning an industry pain point into a business opportunity.
• How Wirebuzz helps their clients close bigger deals.
• Creating binge-worthy content journeys

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

Few things feel worse than a community that is forced, awkward, and contrived. 

So how do we create real, authentic communities?

Cue Stephanie Baiocchi. 

On the latest episode of the Creating Connections podcast, Stephanie shared her insights on:

• What it takes to build a thriving online customer to customer community. 
• What it takes to move that community into the real world with face to face interaction. 
• How to do it in a way that is real, authentic, genuine, and not forced. 

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.