No one wants to hear you brag about your own product. 

 

They'd rather hear about your customers, or better yet, try the product out for themselves.

 

On this episode, we hear from Dustin Tysick, VP of Marketing & Growth at Jostle, about the ways he’s flipped his strategy.

 

We talked about:

• Bragging about your customers, not yourself.
• Using video to know when prospects are insanely engaged.
• Letting free users identify themselves for upgrades.

 

Check out this resource we mentioned during the podcast:

• Dustin’s a co-host of the People at Work podcast

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