What makes us love attending conferences where everyone is dressed up as beloved fictional characters? 

 

What makes us buy tickets to see our favorite band for the umpteenth time? 

 

What makes us re-watch our favorite shows again and again?

 

Fandom.

 

In this episode of Creating Connections, I discuss the power behind fandom with the author of the upcoming book, Fanocracy, David Meerman Scott.

 

He dives into:

 

• The neuroscience and psychology of fandom.
• Practical advice for businesses to develop fans through real human connection.
• Why he’s seen The Grateful Dead 76 times.
• Co-writing a book with his daughter.

 

Check out more books by David Meerman Scott.

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.