Make a personalized campaign fun, and the recipient will have fun too!

 

That’s just a portion of the advice Wall Street Journal cartoonist and author of How to Get a Meeting With Anyone, Stu Heinecke, shares with us.

 

Plus, Stu and I discuss:

• How to achieve a 100% response rate on any campaign
• Scheduling that first big meeting
• Humanizing and personalizing your content
• The differences between wide personalization and deep personalization

 

Check out Stu’s new illustrative marketing playbook, Get the Meeting!

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.