With a culture of marketers, sellers, and customer service reps all committed to earning trust, video isn’t an expense anymore. 

It’s a business enabler.

That’s why nobody really has a video problem. They actually have a trust problem.

That’s what I got to talk about in an interview with Zach Basner, the Head of Video Training at Impact--a video strategy that goes way beyond marketing.

“Video is a great tool for building trust,” Zach said.

Tune into this episode to hear why video should start with sales, how a printer company suddenly needed a full-time videographer, and what the 80% video is all about.

Does your customer experience create conversation?

Word-of-mouth influences 90% of B2B purchases. Way more than in B2C.

We don't often think about creating conversations with, or among, our audiences. But human engagement is all about real conversations, and those conversations are triggered by exceptional experiences.

I interviewed Jay Baer about the brilliant idea of “talk triggers” on our very first episode of the Creating Connections podcast.

A talk trigger is an operational choice designed to create customer conversations. Something you do differently in your business because you want customers to tell other people about your brand. 

Tune into this episode to hear why competence isn’t enough, how to develop your own talk triggers, and the curious reason why Jay lets his clients choose which suit he wears.

Creating Connections is about finding the human touch in a digital business world.

The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever.

If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you.

Listen in as host Tyler Lessard chats about exploring the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales.