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#VideoInFocus Ep 1: You Have a Trust Problem w/ Zach Basner
With a culture of marketers, sellers, and customer service reps all committed to earning trust, video isn’t an expense anymore.
It’s a business enabler.
That’s why nobody really has a video problem. They actually have a trust problem.
That’s what I got to talk about in an interview with Zach Basner, the Head of Video Training at Impact--a video strategy that goes way beyond marketing.
“Video is a great tool for building trust,” Zach said.
Tune into this episode to hear why video should start with sales, how a printer company suddenly needed a full-time videographer, and what the 80% video is all about.
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By VidyardWith a culture of marketers, sellers, and customer service reps all committed to earning trust, video isn’t an expense anymore.
It’s a business enabler.
That’s why nobody really has a video problem. They actually have a trust problem.
That’s what I got to talk about in an interview with Zach Basner, the Head of Video Training at Impact--a video strategy that goes way beyond marketing.
“Video is a great tool for building trust,” Zach said.
Tune into this episode to hear why video should start with sales, how a printer company suddenly needed a full-time videographer, and what the 80% video is all about.