We’re lazy. 

In the most endearing, non-judgmental way, North Americans are lazy people. 

Why else would we be making movies out of EVERY book possible? 

Books take days to read. Movies take, at most, a few hours. 

What does that mean?

Video is key. 

But despite all the book-to-movie adaptations, we’ve all heard, or made, every excuse in the book for why we can’t embrace video for business. 

“It’s too difficult to get started.”

“It takes too much time and money.”

“It’s uncomfortable.” 

George B. Thomas is a guy that you are going to want to pay attention to, and on a recent episode of the #VideoInFocus Podcast, he talked about:

• How to get over your initial fears of being vulnerable on camera
• Why video isn’t for you (it’s for your viewers)
• How to use 1:1 video to make a true connection with your buyers

The funnel was invented in 1888.

Why, then, are we still using it to describe the modern buyer’s journey?

On this episode of Creating Connections, we sit down with renowned keynote speaker and best-selling author, Andrew Davis. He gives us the inside scoop on ditching the funnel for the more modern loyalty loop.

We talk about:

• Generating small moments of commitment
• Understanding the buyer’s journey today
• Delivering great experiences every time

Learn more about Andrew here.

This is from a Creating Connections podcast episode. Check us out on Apple Podcasts, Spotify or subscribe to our YouTube channel.

How do you make technical information about inground fiberglass pools engaging?

You just have to get started!

Well, there’s a little more to it. 

Luckily, Christian Shirilla, Marketing Manager at River Pools, fills us in on how he helped grow River Pools from a small business in Virginia to a nationally-recognized brand. 

In this #VideoInFocus episode, we cover:

• Why you don’t need the priciest gear to get started with video
• How to use written content to develop videos
• Making engaging informational videos people actually want to watch

See River Pools' YouTube channel here.

This is from a Creating Connections podcast episode. Check us out on Apple Podcasts, Spotify, or subscribe to our YouTube channel.

Frankly, computers don’t buy anything — people do. So let’s stop treating them like robots.

In this episode of Creating Connections, Shawn Karol Sandy & Dianna Geairn discuss how we got here, to this mindset of selling like robots, and share their thoughts on how B2B companies can sell to humans.

(Shawn is the CRO at The Selling Agency, and Dianna is the Co-founder of TradeShow Makeover)

What we talked about:

• Selling to humans, even in B2B
• Earning buyer’s trust
• How we’ve created robotic, factory-driven sales processes

Resources from the podcast episode:

• Shawn & Dianna’s YouTube Series, The SellOut Show
• Alayacare

This is from a Creating Connections podcast episode. Check us out on Apple Podcasts or Spotify, or subscribe to our YouTube channel.

Everybody is recording video these days.

From Snapchat to Instagram Stories, video is everywhere. 

But as the demand for video content increases, how do you and your company stay current?

You could partner with an agency for all your video needs. But unless you’re Apple or Google, that’s probably not financially feasible. 

You could do it all in-house. 

But depending on the size of your team, acquiring the equipment and know-how could take up valuable time and resources?

What if there were a third way? 

Eric Langhoff and his team at TechData think they’ve solved the scalability problem. 

On this episode of VideoInFocus, Eric talks all about: 

• What a self-service video production studio looks like
• Why Eric’s team saw the need for an on demand video production studio. 
• How you can set one up for your own company. 

You can find this interview, and more like it, by subscribing to the Creating Connections Podcast on Apple Podcasts, Spotify, or on our YouTube Channel.

We have a challenge: connecting with customers. 

And this challenge is pervasive across nearly every market. 

Companies across all industries are having to rethink how they create connections with clients. And one of the best ways to start reconnecting is by taking a look at your brand personality.

On this episode of Creating Connections, Marilyn Cox, VP of Marketing at Clubessential Holdings, came on the show to talk about what you can do to strengthen your brand’s personality.

The 1980’s was a heyday for creative advertising content.

30-second commercial spots told full stories with a beginning, middle, and end.

With a renewed focus on video, marketers today can learn from the creative efforts of the 80’s.

In this episode, Tyler talks to Fergus Dyer-Smith, founder of the internet-centric video production company, Wooshii.

They chat about what goes into strong storytelling, and how to take advertising back... to the future.

Good content is like chocolate cake. 
It’s irresistible and leaves you wanting more.

But most marketers get this part wrong. 

Instead, they interrupt their audience and do more harm than good when it comes to creating a connection. 

Matt Heinz is the President of Heinz Marketing and he’s seen firsthand how building a content marketing strategy around authenticity really works.

Matt talks about how the market has shifted from a brand-to-buyer mentality to a human-to-human mentality on this episode of Creating Connections.

Full-funnel video takes customers and prospects from the awareness stage all the way to the decision stage.

It entails teasers, promos, and full demos--and corporate video producers who can wear all the hats to get it done.

Recently I got to chat with Glenn Hughes, Video Producer at Gordian, about the art of full-funnel video and how to get employees to be candid when the camera is rolling.

“As a video producer, I no longer worry about video quality because the most important thing to me is the message,” Glenn said.

Tune into this episode to hear why audio quality is more important than visuals, what to say when employees don’t want to be filmed, and the brainwave that Glenn got during the interview.

Storytelling is important.

Ask any big B2C company and they’ll tell you that if you’re not telling a good story, you’re dying. 

Nike, Apple, Facebook, you name it. They’re all in the business of story.

But what about the B2B companies? The B2B world isn’t exactly known for good storytelling.

What role does story play that world? 

On this episode of the Creating Connections podcast, Brian Maschler had some fantastic insight on story and breaking through conventional restrictions to create real connections.