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5. Humanizing Sales and the Power of Organizational Gravity w/ Dianna Gearin and Shawn Karol Sandy
Frankly, computers don’t buy anything — people do. So let’s stop treating them like robots.
In this episode of Creating Connections, Shawn Karol Sandy & Dianna Geairn discuss how we got here, to this mindset of selling like robots, and share their thoughts on how B2B companies can sell to humans.
(Shawn is the CRO at The Selling Agency, and Dianna is the Co-founder of TradeShow Makeover)
What we talked about:
- Selling to humans, even in B2B
- Earning buyer’s trust
- How we’ve created robotic, factory-driven sales processes
Resources from the podcast episode:
- Shawn & Dianna’s YouTube Series, The SellOut Show
- Alayacare
This is from a Creating Connections podcast episode. Check us out on Apple Podcasts or Spotify, or subscribe to our YouTube channel.
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By VidyardFrankly, computers don’t buy anything — people do. So let’s stop treating them like robots.
In this episode of Creating Connections, Shawn Karol Sandy & Dianna Geairn discuss how we got here, to this mindset of selling like robots, and share their thoughts on how B2B companies can sell to humans.
(Shawn is the CRO at The Selling Agency, and Dianna is the Co-founder of TradeShow Makeover)
What we talked about:
- Selling to humans, even in B2B
- Earning buyer’s trust
- How we’ve created robotic, factory-driven sales processes
Resources from the podcast episode:
- Shawn & Dianna’s YouTube Series, The SellOut Show
- Alayacare
This is from a Creating Connections podcast episode. Check us out on Apple Podcasts or Spotify, or subscribe to our YouTube channel.