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6. Forget the Funnel! Leverage the Loyalty Loop w/ Andrew Davis
The funnel was invented in 1888.
Why, then, are we still using it to describe the modern buyer’s journey?
On this episode of Creating Connections, we sit down with renowned keynote speaker and best-selling author, Andrew Davis. He gives us the inside scoop on ditching the funnel for the more modern loyalty loop.
We talk about:
- Generating small moments of commitment
- Understanding the buyer’s journey today
- Delivering great experiences every time
Learn more about Andrew here.
This is from a Creating Connections podcast episode. Check us out on Apple Podcasts, Spotify or subscribe to our YouTube channel.
View all episodes
By VidyardThe funnel was invented in 1888.
Why, then, are we still using it to describe the modern buyer’s journey?
On this episode of Creating Connections, we sit down with renowned keynote speaker and best-selling author, Andrew Davis. He gives us the inside scoop on ditching the funnel for the more modern loyalty loop.
We talk about:
- Generating small moments of commitment
- Understanding the buyer’s journey today
- Delivering great experiences every time
Learn more about Andrew here.
This is from a Creating Connections podcast episode. Check us out on Apple Podcasts, Spotify or subscribe to our YouTube channel.