How do you make technical information about inground fiberglass pools engaging?

 

You just have to get started!

 

Well, there’s a little more to it. 

 

Luckily, Christian Shirilla, Marketing Manager at River Pools, fills us in on how he helped grow River Pools from a small business in Virginia to a nationally-recognized brand. 

 

In this #VideoInFocus episode, we cover:

 

• Why you don’t need the priciest gear to get started with video
• How to use written content to develop videos
• Making engaging informational videos people actually want to watch

 

See River Pools' YouTube channel here.

This is from a Creating Connections podcast episode. Check us out on Apple Podcasts, Spotify, or subscribe to our YouTube channel.