Good content is like chocolate cake. 
It’s irresistible and leaves you wanting more.

But most marketers get this part wrong. 

Instead, they interrupt their audience and do more harm than good when it comes to creating a connection. 

Matt Heinz is the President of Heinz Marketing and he’s seen firsthand how building a content marketing strategy around authenticity really works.

Matt talks about how the market has shifted from a brand-to-buyer mentality to a human-to-human mentality on this episode of Creating Connections.