We’re lazy. 

 

In the most endearing, non-judgmental way, North Americans are lazy people. 

Why else would we be making movies out of EVERY book possible? 

 

Books take days to read. Movies take, at most, a few hours. 

 

What does that mean?

Video is key. 

 

But despite all the book-to-movie adaptations, we’ve all heard, or made, every excuse in the book for why we can’t embrace video for business. 

“It’s too difficult to get started.”

“It takes too much time and money.”

“It’s uncomfortable.” 

 

George B. Thomas is a guy that you are going to want to pay attention to, and on a recent episode of the #VideoInFocus Podcast, he talked about:

 

• How to get over your initial fears of being vulnerable on camera
• Why video isn’t for you (it’s for your viewers)
• How to use 1:1 video to make a true connection with your buyers