Full-funnel video takes customers and prospects from the awareness stage all the way to the decision stage.

 

It entails teasers, promos, and full demos--and corporate video producers who can wear all the hats to get it done.

 

Recently I got to chat with Glenn Hughes, Video Producer at Gordian, about the art of full-funnel video and how to get employees to be candid when the camera is rolling.

 

“As a video producer, I no longer worry about video quality because the most important thing to me is the message,” Glenn said.

 

Tune into this episode to hear why audio quality is more important than visuals, what to say when employees don’t want to be filmed, and the brainwave that Glenn got during the interview.