Storytelling is important.

Ask any big B2C company and they’ll tell you that if you’re not telling a good story, you’re dying. 

Nike, Apple, Facebook, you name it. They’re all in the business of story.

But what about the B2B companies? The B2B world isn’t exactly known for good storytelling.

What role does story play that world? 

On this episode of the Creating Connections podcast, Brian Maschler had some fantastic insight on story and breaking through conventional restrictions to create real connections.