What do a dungeon master, a baseball coach, and the Bachelor have in common? 

Apart from being the pitch for the weirdest reality TV show you’ve ever seen, probably not much. 

But that’s exactly what the team at Uberflip came up with for their explainer videos. 

The problem started when they realized that nobody could come up with the same answer when asked what their agency did. 

So CMO Randy Frisch and the team at Uberflip enlisted the help of a creative agency to get it right. 

On this episode of #VideoInFocus, we talked about:

• How to nail your explainer content
• What is painstorming
• Choosing a creative agency to partner with
   
  
  

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