Curious about converting larger deals faster with an account-centric approach?

 

Who isn’t?

 

There might be a few key factors you’re leaving out of your strategy, however.

 

In this episode of Creating Connections, the CMO at TimeTrade — Lauren Mead — tells us how her team is making valuable connections with decision-makers of key accounts.

 

Plus, we talk about:

 

• How the TimeTrade team overcame the challenges of transitioning to ABM.
• How to build a prioritization model for key accounts.
• Using direct mail effectively in an account-centric approach.

For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.