In recent years, we’ve seen a dramatic shift in how people engage with brands and how brands engage with people. 

 

Many marketing strategies are now dominated by digital campaigns, social media engagement, and educational thought leadership designed to go both broad and deep with audiences.

 

Keeping up with the demands of content is a struggle. 

 

We’re expected to keep up in both written and video content. But one way to do it is to “push the damn button” and get yourself in the mindset of continuous content creation. 

 

That’s what Bryan Fanzo, keynote speaker and Founder/CEO of iSocialFanz, is here to talk to us about today. 

 

We talked about:

• The big undercurrents driving the need for companies to change
• How technology changes everything—and nothing—in marketing
• Relatability
• Going both “wide” and “deep” concurrently
• What exactly a “pager-wearing millennial” means

 

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