TOPSHELF

#10 - “The only strategy the consumer sees is execution.” - Alejandro Bethlen (EVP International, Weightwatchers)

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Health Tech, Execution & Brand Identity

What happens when a globally known brand like WeightWatchers reaches a strategic inflection point?

In this first English episode of TOPSHELF, we sit down with Alejandro Bethlen, EVP International at WeightWatchers, to explore transformation in the health & wellness space, leadership under pressure, and the execution mindset required in today’s FMCG and Retail landscape.

Alejandro shares insights from his career at Procter & Gamble, Amazon and Zooplus and explains why managing inputs beats managing outputs, why psychological safety drives performance, and why companies must rethink how they define themselves.

Topics in this episode:

  • Repositioning WeightWatchers as a Health & Wellness company in the GLP-1 era
  • Why “Nobody can drive sales” – and what leaders should measure instead
  • P&G vs. Amazon: leadership culture vs. execution discipline
  • Psychological safety as a competitive advantage
  • Global scale vs. local differentiation: the 70/30 operating model
  • Career advice for future C-Level leaders: Speed vs. Range

    • TOPSHELF is hosted by Dr. Marcel Hahne (Arla Foods) and Florian Schmitz (Mercuri Urval).

    For everyone shaping the future of FMCG, Retail & CPG – and who believes execution is the ultimate strategy.

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    TOPSHELFBy Florian Schmitz und Dr. Marcel Hahne