I have spent millions of dollars in advertising, and take it from me... here are the top 10 things you need to master BEFORE spending a ton of money in ads.

1) Understand your customer

2) Understand your competition

3) Master your offer

4) Have a content marketing strategy

5) Easy ways to connect daily

6) Create a culture in your business

7) Create a referral network

8) Setup a good warm up funnel

9) Have a killer presentation

10) After all that is done, pump your ads budget