I have spent millions of dollars in advertising, and take it from me... here are the top 10 things you need to master BEFORE spending a ton of money in ads.
1) Understand your customer
2) Understand your competition
3) Master your offer
4) Have a content marketing strategy
5) Easy ways to connect daily
6) Create a culture in your business
7) Create a referral network
8) Setup a good warm up funnel
9) Have a killer presentation
10) After all that is done, pump your ads budget