We love a good business brand story! The kind that ‘sticks’ with us and leaves us wanting to learn more about the company and support their business. If you’re struggling to communicate your “WHY'' in a way that conveys who you are, what you really do and the unique value you bring to your clients and others, this show is for you! 

In this episode Lori Vajda and Nola Boea will show you how to transform your ‘WHY’ into a captivating, unique and sticky introduction. One that not only helps you make a memorable networking first impression, but is sure to leave prospects wanting to learn more about you, your business and services!

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Business success strategies are in the works. Come have a listen!

Why You Should Listen To This Episode. In It You’ll Learn: 

• The key elements of a powerful and sticky brand message.
• How to create a simple brand message, and how to create persuasive messaging when networking.
• The purpose of knowing your unique business WHY.
• 10+ Tips to help you transform the way you talk about who you are, what you really do, and the unique value you bring to your customers and others.

Your brand and messaging matter a lot. Nola and Lori identify key elements to help new solopreneurs create a sticky brand. 

(1:36.46) The definition of a sticky brand that agencies use when working with mid to large companies. 

(3:21:82) How to create a sticky brand if you’re just starting your business and don’t have any customers or just a few customers. It starts with creating your circle of influence.

(6:14.22) This tip is a great and inexpensive way a new business owner can get feedback or honest testimonials.

(7:34.84) Try this technique if you want to reduce buyer remorse or you can use it to demonstrate you do what you say you’re going to do.

(10:47.48) Sticky brands are memorable brands. Use these tips to help your business ‘touch points’ be top of mind to new customers and referral sources.

Resources 

This episode was supported by: Be-YOU-nique

DIY Build Your Own Business Website - Course Link

Episode #5, What to do When a Customer Doesn't Like What You're Selling. Show Link

Episode #17, Kelly Vitale - Creating a Business Outside of the Lines. Show Link

Episode #42, Solita Roberts- How to Create a Signature Style for Your Business and Personal Brand. Show Link

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)