Well let's start with what a funnel isn't, shall we? A funnel is NOT a fancy super expensive website, and it's NOT a super difficult techy headache. A sales funnel is simply the process of walking a prospect through to come to a buying decision. There are many different ways you can do this: landing pages, chatbots, email sequences, social media, face to face conversations. Don't let a new word like "funnel" make you think it's scary. Remember, it's not hard, it's just new.