Sales doesn’t have to be a four-letter word, but it often can feel that way in the legal profession. Today, we’re exploring how it can instead be seen as an act of service. We discuss what successful business development actually looks like and why the unfair standard we often measure ourselves against is putting us at a disadvantage.

Our guest, Holly Barocio from GrowthPlay, helps lawyers leverage their business development strengths and find authentic approaches to improve their sales performance. Holly shares practical tips for how to drive more predictable revenue from authentic relationship building, create an intentional client experience that fosters loyalty, and feel empowered to invest your time in business development how you want to - not how you think you should.

During our conversation, we cover:

• How to implement the Platinum Rule into your practice


• How to identify whether you are fungible or indispensable to your clients


• How to start investing in existing relationships to cultivate loyalty


• How to get out of the professional friend zone to drive revenue


• How to stop committing random acts of marketing

Listen now.

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