A Different Practice

Marketing strategist Angela Gerber breaks down how solo and small firm attorneys can create effective marketing strategies without breaking the bank. Learn why you don't need to advertise on every bus in town, discover which marketing channels actually deliver ROI, and get practical guidance on measuring your marketing success. Angela shares invaluable insights on email marketing, social media presence, and creating a sustainable marketing plan that works for your specific practice. Perfect for attorneys looking to market smarter, not harder.

Listen now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/marketing-that-actually-works-a-small-law-firms-guide-to-ROI-with-angela-gerber 

Ready to transform your firm’s marketing game? In this action-packed episode, Lauren sits down with StoryBrand certified guide Angela Gerber to unveil the game-changing StoryBrand framework. Discover how to position yourself as the ultimate guide for your clients, ditch confusing legal jargon, and craft a compelling narrative that sets you apart in a crowded marketplace.

Learn the seven key elements of the StoryBrand framework and how to leverage them to create crystal-clear messaging that resonates with potential clients. Angela reveals common marketing pitfalls lawyers make and provides actionable tips to avoid them. Plus, get a sneak peek into how this powerful framework can be applied across all your marketing channels for maximum impact.

Whether you're a seasoned attorney or just starting out, this episode is packed with invaluable insights to help you connect with clients on a deeper level and grow your practice. Don't miss this opportunity to upgrade your marketing approach and stand out in the legal market. 

Hit play now and start building a different practice!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/cut-through-the-noise-storybrand-marketing-for-attorneys-with-angela-gerber 

Networking doesn't have to mean awkward cocktail parties and forced small talk. In this episode, legal industry veteran Doug Hastings reveals how even introverts can build powerful connections with just five minutes a week on LinkedIn. Discover why your existing clients are your greatest asset, learn three key ways to improve client experience, and find out where an attorney's true wealth really comes from. 

Whether you want to grow your client base or expand your reach, this conversation will transform how you think about networking and business development. Get ready to ditch the business cards and embrace a more authentic, effective approach to building relationships that drive your practice forward.

Listen now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/micro-networking-the-5-minute-linkedin-strategy-for-lawyers-with-doug-hastings

Are you struggling with the "sales" side of your practice? In this episode, sales expert Ben Brown flips the script on everything you thought you knew about business development.

Discover why your analytical mind might be holding you back, and learn how to tap into a new level of client acquisition. Ben shares surprising insights that will challenge your perspective, including:

Plus, get practical tips on ethically boosting your conversion rates and connecting with potential clients on a human level. This episode has game-changing advice to help you build the thriving practice you deserve.

Don't miss this opportunity to see your role in your law firm through a different lens. Hit play now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/beyond-billboards-redefining-legal-sales-with-ben-brown

In this candid episode, Lauren opens up about a major shift in her legal career. After years of internal struggle, she's made a bold move that's transformed her practice and outlook. Join Lauren as she shares the highs and lows of this transition, including unexpected challenges, moments of self-doubt, and the surprising source of inspiration that sparked it all. Whether you're considering a career pivot or simply curious about the realities of making a big professional change, this raw and honest account offers valuable insights and a reminder that it's never too late to prioritize your well-being and redefine success on your terms.

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/when-enough-is-enough-my-unexpected-practice-pivot 

Do you struggle with anxiety, low confidence, procrastination, perfectionism, or people-pleasing? Me too. In this episode, I’m chatting with Daniel Packard, who has taken a unique approach to ridding ourselves of these issues. During our thought-provoking discussion, we cover the real cause behind these issues and why traditional mental health approaches have failed to provide lasting solutions. The solution may surprise you. 

Discover how Daniel’s led to a paradigm shift in understanding and treating these common afflictions that many lawyers deal with daily. Don't miss this career-changing, possibly life-altering episode that challenges everything you thought you knew about mental health in the legal profession. 

Hit play now to uncover the truth and take the first step towards a more confident, productive, and fulfilling legal career.

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/cracking-the-code-the-surprising-truth-behind-lawyer-mental-health-issues-with-daniel-packard 

In this inspiring episode, Lauren sits down with Phil Telfeyan, founder and executive director of Equal Justice Under Law. Phil shares his unconventional journey from Harvard Law School to founding a nonprofit dedicated to ending inequality in the justice system. 

Listeners will gain insight into:

- The challenges and rewards of running a nonprofit law firm

- How to maintain work-life balance in a demanding profession

- Unconventional approaches to disconnecting from technology

- Redefining success as a lawyer beyond just financial metrics

Phil offers a refreshing perspective on finding fulfillment in legal work while making a meaningful impact. His unique lifestyle choices and commitment to integrity both in and out of work provide food for thought for lawyers seeking a different path. No matter where you are in the profession, this episode offers valuable wisdom on creating a sustainable and purpose-driven practice.

Listen now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

SHOW NOTES: www.adifferentpractice.com/Sustainable-Lawyering-Charting-a-Different-Legal-Course-with-Phil-Telfeyan

We’re delving into cybersecurity for solo and small law firms with guest Dylan Evans. The conversation explores the real-world threats of cybercrime that even smaller legal practices face, dispelling the myth that only large corporations are at risk. 

Dylan provides eye-opening insights into how cybercriminals operate as an industry, targeting law firms of all sizes due to the sensitive nature of client information they hold. He emphasizes that while achieving perfect security is impossible, firms can significantly reduce their risk by implementing some critical practices.

The episode covers:

Lauren and Dylan discuss the challenges of staying up-to-date with rapidly changing cybersecurity best practices and the limitations of traditional "defensibility" approaches. The conversation aims to empower solo and small firm lawyers with actionable steps to enhance their cybersecurity, balancing the need for protection with the realities of running a small business.

This episode provides a starting point for lawyers to think critically about their firm's cybersecurity practices and offers resources for further learning and implementation.

Listen now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/the-invisible-threat-cybercrime-and-your-law-firm-with-dylan-evans

Peek behind the curtain as Lauren gives you a behind-the-scenes look at her law firm's financial transformation. Learn how she went from struggling with negative profit margins to consistently achieving healthy profits using a simple yet powerful system. Lauren breaks down her monthly financial routine, sharing practical tips on implementing the Profit First method for law firms. This episode offers invaluable insights on taking control of your finances, enjoying the fruits of your labor, and building a sustainable practice. Discover how a few fundamental changes could revolutionize your firm's financial health and give you peace of mind. Don't miss this game-changing discussion on mastering your law firm's finances!

Listen now! 

FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

SEE SHOW NOTES: www.adifferentpractice.com/the-30-minute-money-makeover-revolutionizing-law-firm-finances

In this illuminating episode, Lauren sits down with financial expert Sarah Webb to demystify the often-intimidating world of law firm finances. Sarah shares invaluable insights on implementing the Profit First method, a game-changing approach to managing business finances that can transform how attorneys view their firm's monetary health. From breaking down essential financial statements to discussing common pitfalls and smart strategies for growth, this conversation is packed with practical advice for lawyers at any stage of their career. Whether you're a seasoned practitioner looking to optimize your firm's financial performance or a new solo just trying to keep your head above water, this episode offers a roadmap to greater financial clarity and success. Tune in to learn how to take control of your firm's finances, plan for the future, and even find ways to celebrate your hard-earned success.

Listen now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/cracking-the-code-financial-secrets-of-thriving-law-practices-with-sarah-webb