Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at adifferentpractice.com/subscribe.

In this thoughtful episode, former law firm partner Murray Gottheil shares his candid perspective on the legal profession's challenging structure and culture. With 39 years of experience practicing business law, Murray discusses why he views big law as a "pyramid scheme" and explores its impact on lawyers' wellbeing, client service, and the profession's future. He offers valuable insights for lawyers considering their career paths and shares his definition of success that evolved from managing a law firm to finding fulfillment in retirement. Through authentic conversation and occasional humor, Murray challenges conventional wisdom about success in law while offering hope for positive change through alternative practice models.

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SHOW NOTES: www.adifferentpractice.com/the-trust-about-big-law-a-conversation-with-murray-gottheil 

In this special 50th-episode celebration, Lauren shares her favorite tools, routines, and resources that have improved her solo practice and life. From a game-changing weekly case review system to using AI for future casting, Lauren opens up about what's been working in her practice. She also discusses her morning routine, her favorite recent read on public speaking, and how her practice management software has streamlined her workflows. Hit play for practical strategies that can help you thrive.

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: ⁠https://adifferentpractice.com/optimize⁠ 

SHOW NOTES: www.adifferentpractice.com/my-cant-practice-without-tools-for-2024

In this episode, media consultant and TV host Mitch Carson shares invaluable insights on building a successful law practice through effective marketing and branding. Drawing from his experience helping his ex-wife transition from Big Law to solo practice, Mitch emphasizes the critical importance of customer service, discusses how lawyers can leverage their writing skills to build authority through books and publications, and reveals strategies for securing media coverage. Learn practical tips for establishing your professional presence while maintaining authenticity and serving your target market effectively.

Listen now!

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GO TO SHOW NOTES: www.adifferentpractice.com/marketing-your-law-practice-customer-service-content-and-media-coverage-with-mitch-carson

Marketing strategist Angela Gerber breaks down how solo and small firm attorneys can create effective marketing strategies without breaking the bank. Learn why you don't need to advertise on every bus in town, discover which marketing channels actually deliver ROI, and get practical guidance on measuring your marketing success. Angela shares invaluable insights on email marketing, social media presence, and creating a sustainable marketing plan that works for your specific practice. Perfect for attorneys looking to market smarter, not harder.

Listen now!

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GO TO SHOW NOTES: www.adifferentpractice.com/marketing-that-actually-works-a-small-law-firms-guide-to-ROI-with-angela-gerber 

Ready to transform your firm’s marketing game? In this action-packed episode, Lauren sits down with StoryBrand certified guide Angela Gerber to unveil the game-changing StoryBrand framework. Discover how to position yourself as the ultimate guide for your clients, ditch confusing legal jargon, and craft a compelling narrative that sets you apart in a crowded marketplace.

Learn the seven key elements of the StoryBrand framework and how to leverage them to create crystal-clear messaging that resonates with potential clients. Angela reveals common marketing pitfalls lawyers make and provides actionable tips to avoid them. Plus, get a sneak peek into how this powerful framework can be applied across all your marketing channels for maximum impact.

Whether you're a seasoned attorney or just starting out, this episode is packed with invaluable insights to help you connect with clients on a deeper level and grow your practice. Don't miss this opportunity to upgrade your marketing approach and stand out in the legal market. 

Hit play now and start building a different practice!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/cut-through-the-noise-storybrand-marketing-for-attorneys-with-angela-gerber 

Networking doesn't have to mean awkward cocktail parties and forced small talk. In this episode, legal industry veteran Doug Hastings reveals how even introverts can build powerful connections with just five minutes a week on LinkedIn. Discover why your existing clients are your greatest asset, learn three key ways to improve client experience, and find out where an attorney's true wealth really comes from. 

Whether you want to grow your client base or expand your reach, this conversation will transform how you think about networking and business development. Get ready to ditch the business cards and embrace a more authentic, effective approach to building relationships that drive your practice forward.

Listen now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/micro-networking-the-5-minute-linkedin-strategy-for-lawyers-with-doug-hastings

Are you struggling with the "sales" side of your practice? In this episode, sales expert Ben Brown flips the script on everything you thought you knew about business development.

Discover why your analytical mind might be holding you back, and learn how to tap into a new level of client acquisition. Ben shares surprising insights that will challenge your perspective, including:

Plus, get practical tips on ethically boosting your conversion rates and connecting with potential clients on a human level. This episode has game-changing advice to help you build the thriving practice you deserve.

Don't miss this opportunity to see your role in your law firm through a different lens. Hit play now!

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/beyond-billboards-redefining-legal-sales-with-ben-brown

In this candid episode, Lauren opens up about a major shift in her legal career. After years of internal struggle, she's made a bold move that's transformed her practice and outlook. Join Lauren as she shares the highs and lows of this transition, including unexpected challenges, moments of self-doubt, and the surprising source of inspiration that sparked it all. Whether you're considering a career pivot or simply curious about the realities of making a big professional change, this raw and honest account offers valuable insights and a reminder that it's never too late to prioritize your well-being and redefine success on your terms.

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/when-enough-is-enough-my-unexpected-practice-pivot 

Do you struggle with anxiety, low confidence, procrastination, perfectionism, or people-pleasing? Me too. In this episode, I’m chatting with Daniel Packard, who has taken a unique approach to ridding ourselves of these issues. During our thought-provoking discussion, we cover the real cause behind these issues and why traditional mental health approaches have failed to provide lasting solutions. The solution may surprise you. 

Discover how Daniel’s led to a paradigm shift in understanding and treating these common afflictions that many lawyers deal with daily. Don't miss this career-changing, possibly life-altering episode that challenges everything you thought you knew about mental health in the legal profession. 

Hit play now to uncover the truth and take the first step towards a more confident, productive, and fulfilling legal career.

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FREE DOWNLOAD → Six Pillars of Law Firm Optimization: https://adifferentpractice.com/optimize 

CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/cracking-the-code-the-surprising-truth-behind-lawyer-mental-health-issues-with-daniel-packard