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10 Years. Every Week. The Real Formula Behind Cultural Longevity
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What does it really take to build something that lasts for over a decade without hype, without gimmicks, and without selling out your values?
As we kick off season 4 of Attractive Mindset, We sit down with the minds behind BB Sundays and S.O.S. Thursdays to break down the deeper psychology of community, trust, hospitality, and black excellence. This isn’t a nightlife conversation — it’s a masterclass in human connection, leadership, and long-term brand building.
From grassroots promotion to relationship-first business, from mental health and belonging to why “the most sales get made without selling,” this episode reveals how authenticity becomes a competitive advantage — and why people don’t just attend these events… they belong to them.
If you’re building a brand, a movement, or a community — this conversation will change how you think about success.
Chapters/Timestamps
00:00 – This didn’t happen overnight
05:12 – Why longevity matters more than hype
11:40 – Building culture vs throwing events
18:22 – Mental health, pressure, and decision-making
26:10 – Trust as the real currency
36:13 – Inside the weekly operating system
38:49 – Why there is no “promotion science”
40:43 – Becoming people’s habit and happy place
42:08 – Turning criticism into loyalty
44:19 – The most sales get made without selling
47:21 – Freedom, joy, and black excellence
52:00 – What real community actually looks like
55:05 – Scaling culture without losing the soul
01:02:16 – Ten years later: the mindset that remains
Follow the guest: https://www.instagram.com/thebigthreealliance/
Follow Us: Facebook: https://www.facebook.com/attractivemindsetnetwork
Instagram: https://www.instagram.com/attractivemindsetnetwork/
Website: https://attractivemindsetstudio.com/
View all episodes
By Mastermind RichSend us a text
Subscribe to our newsletter for discounts from guests, private episodes, updates and of course to learn deeper about what we do!
https://lp.constantcontactpages.com/sl/ZbNXdUy/AMNetworkSignUp
Join the Attractive Mindset Network Community — a space for learners, creators, and entrepreneurs to grow together. Whether you’re just starting or already building big, you’ll find tools, insights, and connections to unlock your next level. https://www.skool.com/attractivemindsetnetwork
What does it really take to build something that lasts for over a decade without hype, without gimmicks, and without selling out your values?
As we kick off season 4 of Attractive Mindset, We sit down with the minds behind BB Sundays and S.O.S. Thursdays to break down the deeper psychology of community, trust, hospitality, and black excellence. This isn’t a nightlife conversation — it’s a masterclass in human connection, leadership, and long-term brand building.
From grassroots promotion to relationship-first business, from mental health and belonging to why “the most sales get made without selling,” this episode reveals how authenticity becomes a competitive advantage — and why people don’t just attend these events… they belong to them.
If you’re building a brand, a movement, or a community — this conversation will change how you think about success.
Chapters/Timestamps
00:00 – This didn’t happen overnight
05:12 – Why longevity matters more than hype
11:40 – Building culture vs throwing events
18:22 – Mental health, pressure, and decision-making
26:10 – Trust as the real currency
36:13 – Inside the weekly operating system
38:49 – Why there is no “promotion science”
40:43 – Becoming people’s habit and happy place
42:08 – Turning criticism into loyalty
44:19 – The most sales get made without selling
47:21 – Freedom, joy, and black excellence
52:00 – What real community actually looks like
55:05 – Scaling culture without losing the soul
01:02:16 – Ten years later: the mindset that remains
Follow the guest: https://www.instagram.com/thebigthreealliance/
Follow Us: Facebook: https://www.facebook.com/attractivemindsetnetwork
Instagram: https://www.instagram.com/attractivemindsetnetwork/
Website: https://attractivemindsetstudio.com/