Shari shares her decade-long journey in content creation, from running a boutique in 2012 to building a wildly successful online course teaching permanent jewelry in 2022.

• Began creating content in 2012 for a clothing boutique using clunky digital cameras and manual e-commerce workflows
• Transitioned to real estate content creation in 2015 when Facebook ads were simpler and more accessible than today
• Found her passion in teaching when working at an aesthetic school, creating content that marketed to both potential students and clients
• Discovered permanent jewelry in 2021 and recognized a business opportunity just before the trend exploded
• Created and sold an online course about permanent jewelry before filming a single video, which has since generated hundreds of thousands of dollars
• Overcame perfectionism by realizing "perfectionism is just another form of procrastination"
• Leverages her creative energy by working intensively during inspiration periods rather than forcing consistency
• Uses systems like Lightroom presets to maintain visual consistency while saving time
• Advises content creators to "just start" rather than waiting for perfect conditions

Just do it. It's not going to be perfect and it might fail and it might be stupid, but it might not. It might be great.