In the last week of a campaign, you're going to need strategy, field, and a message. You're also probably going to need to figure out how to get into the headlines. Today, we talk about earned media, social media, and all the other media you might need.

10 You, Me, Us, Now - Campaign Edition - The Final Countdown

I started this podcast in 2014 because I wanted to highlight people I met when I was Mayor of Seattle. I hoped that hearing stories from people on the front lines of social change - how they got started, what they cared about - would inspire others to take action. This spring I was the person deciding to take action - I've entered the race for Seattle Mayor. So the podcast has a new twist - It's You, Me, Us, Now - Campaign Edition. Joined by the inimitable Hanna Brooks Olsen, we will take a look behind the scenes of a campaign. She'll ask me not just about the issues, but about how campaigns work, and how it feels to be a candidate. If you want a closer look at what it's like to run for office, sign up and follow along. A little background - the title is derived from the teachings of Marshall Ganz. Change ultimately comes from people sharing their stories to build a shared narrative of the world they want to see. I hope you'll join me in this campaign, check out some of the prior shows, and get involved yourself in trying to change things for the better.

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10 You, Me, Us, Now - Campaign Edition - The Final Countdown

10 You, Me, Us, Now - Campaign Edition - The Final Countdown