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You, Me, Us, Now
You, Me, Us, Now episodes
- 11 You, Me, Us, Now - Campaign Edition - Election Night!!!Hanna is scarred from election night 2016. Mike knows full well that you win some, you lose some. If you're listening to this pod, you already know the end result—but let's talk about how you get there. Where do you party? What do you do? Who do you let see you when the results come in?25 min
- 10 You, Me, Us, Now - Campaign Edition - The Final CountdownIn the last week of a campaign, you're going to need strategy, field, and a message. You're also probably going to need to figure out how to get into the headlines. Today, we talk about earned media, social media, and all the other media you might need.24 min
- 09 You, Me, Us, Now - Campaign Edition - What Not to Do at a ForumA state of the race update, plus some pointers on transparency and mistakes. Last time, we talked about what to do at a forum—but we also talked about what not to do. Say you did the thing you're not supposed to do...what next?24 min
- 08 You, Me, Us, Now - Campaign Edition - How to Talk to PeopleWorried voters aren't hearing your message? Mike has advice for getting it out there (and getting it right).21 min
- 07 You, Me, Us, Now - Campaign Edition - What's the Point of Forums?Primary candidates have busy schedules—and almost every night, there's a forum or panel. What do organizations hope to achieve when they get the candidates in a room, and can candidates make sure they don't blow it?23 min
- 06 You, Me, Us, Now - Campaign Edition - MONEYSome people call it the "money primary," but Mike calls it the "perception primary." Candidates need a little cash on-hand to get their message out, but sometimes, a person's donor lists are as telling as their campaign promises.26 min
- 05 You, Me, Us, Now - Campaign Edition - Polling and EndorsementsPolls have begun making news headlines, but what do they really mean? Mike and Hanna dive into the methods and impact of polling, then talk about whether or not endorsements matter (spoiler: kind of!).22 min
- 04 You, Me, Us, Now - Campaign Edition - The InterestsPolitics in a city can fall into some well-established grooves, as the interests that care about city government work to find their candidates and shape them. What does that mean to candidates coming in who challenge the status quo?26 min
- 03 You, Me, Us, Now - Campaign Edition - The FieldYou think you are getting into one thing, and it turns into another. Mike and Hanna talk about the changing dynamics of the race, why it changed, and the new candidates.23 min
- 02 You, Me, Us, Now - Campaign Edition - The AnnouncementCandidates only get two times when they are guaranteed coverage - announcing and election night. Mike and Hanna have some fun talking about the prep that goes into it, and what it feels like to face the media at the front of a campaign.22 min
About You, Me, Us, Now
From the publisher's feed
I started this podcast in 2014 because I wanted to highlight people I met when I was Mayor of Seattle. I hoped that hearing stories from people on the front lines of social change - how they got…
started, what they cared about - would inspire others to take action. This spring I was the person deciding to take action - I've entered the race for Seattle Mayor. So the podcast has a new twist - It's You, Me, Us, Now - Campaign Edition. Joined by the inimitable Hanna Brooks Olsen, we will take a look behind the scenes of a campaign. She'll ask me not just about the issues, but about how campaigns work, and how it feels to be a candidate. If you want a closer look at what it's like to run for office, sign up and follow along. A little background - the title is derived from the teachings of Marshall Ganz. Change ultimately comes from people sharing their stories to build a shared narrative of the world they want to see. I hope you'll join me in this campaign, check out some of the prior shows, and get involved yourself in trying to change things for the better.