$100 video games are coming — and Steam won’t stop it. Game prices are rising fast, ownership is disappearing, and publishers are preparing to normalize triple-digit pricing across the industry.

From GTA 6 price speculation to premium editions, AI-driven development, layoffs, and subscription-first models, the gaming industry is changing in ways that directly hurt players. Even platforms like Steam may not be able to protect consumers once $100 games, digital-only ownership, and cloud access become standard.

This video breaks down why publishers want higher prices, how AI is being used to cut costs while charging more, and why the shift toward subscriptions and services threatens long-term game ownership — even on PC.

Is this the future of gaming?
Can Steam actually resist it?
Or is $100 the new normal?

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